Setu Spa Consulting
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Team SĒTU

András Szemes | Co-Founder & Director of Business Development

András Szemes | Co-Founder & Director of Business Development

András Szemes | Co-Founder & Director of Business Development

András is the Co-Founder and Director of Business Development at SĒTU Spa Consulting, where he leads initiatives in spa business development, brand strategy, partnerships, and creative direction for wellness projects. His work focuses on shaping distinctive wellness concepts, building strong brand identities, and fostering hospitality par

András is the Co-Founder and Director of Business Development at SĒTU Spa Consulting, where he leads initiatives in spa business development, brand strategy, partnerships, and creative direction for wellness projects. His work focuses on shaping distinctive wellness concepts, building strong brand identities, and fostering hospitality partnerships across the global hospitality and wellness industries. 


Before founding SĒTU, András dedicated nearly a decade to Mandara Spa Asia, the world’s largest spa operator and part of OneSpaWorld, where he actively contributed to the development, marketing, and positioning of spa operations across Asia, Europe, and the Middle East. 


During his tenure at Mandara, he oversaw spa operations and supported development projects in key markets including Vietnam, Thailand, and Indonesia, collaborating closely with international hotel partners on spa openings, brand positioning, and guest experience design. His role bridged operational leadership with marketing and wellness brand strategy, playing a crucial part in the successful launch and evolution of multiple spa projects in the region. 


With a background spanning aviation, hospitality, and wellness, András brings a uniquely cross-industry perspective to spa and wellness development. He is particularly known for his ability to connect brands, people, and ideas, creating synergies between hospitality operators, wellness concepts, product partners, and creative collaborators. 


At SĒTU, András partners with hotel owners, developers, and wellness brands to transform ideas into compelling spa concepts and commercially successful guest experiences.

Julie Dharma | Co-Founder & Director of Operations

András Szemes | Co-Founder & Director of Business Development

András Szemes | Co-Founder & Director of Business Development

Julie is the Co-Founder and Director of Operations at SĒTU Spa Consulting, where she leads operational strategy, spa development, and project implementation across wellness and hospitality projects.

With over 30 years of experience in the global spa and wellness industry, Julie is a seasoned leader known for blending creative vision with s

Julie is the Co-Founder and Director of Operations at SĒTU Spa Consulting, where she leads operational strategy, spa development, and project implementation across wellness and hospitality projects.

With over 30 years of experience in the global spa and wellness industry, Julie is a seasoned leader known for blending creative vision with sharp operational expertise. 


From her beginnings as a dedicated Aesthetician to her tenure as General Manager at Mandara Spa Asia, where she oversaw 35 locations globally, Julie has mastered the complexities of high-level wellness management.

As the founder of her own successful consultancy, Julie has been a trusted advisor to world-class hospitality brands and boutique wellness retreats, including Four Seasons, InterContinental, Sheraton, HPL Hotels, and Gwinganna, Australia’s leading health retreat.


A specialist in spa development, Julie has successfully launched over 50 new spas, providing end-to-end guidance from architectural planning to final commissioning. Her most recent venture, Aquam Spa, marks a milestone in the Indonesian wellness scene by introducing the first-ever seaweed baths to Bali.


Julie’s unique ability to navigate both the creative and fiscal demands of the industry ensures that every project she touches results in an exceptional guest experience and a thriving business model.


At SĒTU, Julie works closely with hotel owners, developers, and wellness brands to bring spa concepts to life, ensuring every project combines operational excellence, creative vision, and long-term commercial success.

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